The most interesting plan here is to use .search to operate a redirect service on the “on the ‘dotless’ .search domain (http://search/) that, combined with a simple technical standard, will allow a consistent query interface across firms that provide search functionality, and will enable users to easily conduct searches with firms that provide the search functionality that they designate as their preference.”
So the biggest search engine would control the new ‘search’ domain, other search engines would have to beg them for access, and they would be privvy to every search performed through that top level domain.
Hi, I'm Weiran Zhang. I work as a Software Enginnering Manager at Capital One. I have a passion for iOS and building thriving software teams. This blog is a place for me to document things I've learned and things I find interesting. You should follow me on Twitter.