weiran.co

March 25, 2013

In June, 2010, I posted an essay on Core77 entitled ”Design Thinking: A Useful Myth.” Since my essay was posted, I keep encountering people who jump to solutions and who fail to question assumptions—engineers, business people, and yes, designers (and design students). These encounters made me reconsider. I observed design students who were acting mindlessly, simply doing their assignments as presented. No creativity, no imagination, no questioning. That’s not what design thinking is about. As a result, I have changed my mind: Design Thinking really is special.

When Don Norman talks about design, you listen.


Weiran Zhang

Written by Weiran Zhang who lives and works in Nottingham. You should follow him on Twitter.