Tim Cook refers to integration and a great team as unique Apple advantages (but also note the references to magic and belief.) It’s a better explanation but it is still hard to understand why nobody copies this approach. Integration is something that can take a long time, but it is possible with a Herculean effort. A few companies are starting to make moves in that direction (e.g. Microsoft.) But efforts are half-hearted. There is no “move the Earth” panic to become an integrated company from Samsung, Google or Microsoft.