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This is Dell’s Battle of Britain. This could be his finest hour or it could be him and his ego, like Butch Cassidy and the Sundance Kid’s last stand against the Bolivian army. Who knows.

So why do it? My explanation — you don’t really have a rational choice, so you make an emotional choice. As a founder whose name adorns the shingle outside the door, Dell is playing a high stakes poker to literally save his good name. Just the idea that some faceless Asian company would own “Dell” the brand and his name is anathema.

Michael Dell is going all-in, good luck to him. Hopefully he’ll come with something more than just a commodity PC manufacturer at the other side.


Weiran Zhang

Hi, I'm Weiran Zhang. I work as a Software Enginnering Manager at Capital One. I have a passion for iOS and building thriving software teams. This blog is a place for me to document things I've learned and things I find interesting. You should follow me on Twitter.