February 21, 2013
I have seen the Android brand disappear over time. First, it was the Nexus, then Samsung came with the Galaxy brand, who made Android less relevant. Now, Android is just invisible.
I thought Google was losing a war against its partners, but I finally concluded that it cannot be just a coincidence. It is not just a trend. It is a deliberate effort. By Google.
Google wants Google to be the brand, not Android.
Update: I can’t find any mention of Android in the original Google Nexus site, apart from once in the specification.
Written by Weiran Zhang who lives and works in Nottingham. You should follow him on Twitter.