I have come to believe that the true cause is something bigger than all of this. I think the right answer is that Apple just fails to pass the gut test for most people. It’s an incredulous reaction to Apple’s success. Look, how is it even remotely possible that a company with such a small market share could really be doing so well? How can a company that had so little success, a company that survived by the skin of its teeth in the PC era, be one of the largest companies in the world now? How can a company with so few products be such a behemoth?
I honestly believe people read their gut and say it can’t be possible therefore it isn’t. Apple can’t be this successful. It’s not possible. And I know that because my gut tells me so.