Unsolicited Advice for Marissa Mayer

Former Yahoo engineering manager Sriram Krishnan has some unsolicited advice for Yahoo's new CEO:

Make a huge sign with the phrase ‘the premier digital media company’. Then make a video of you running a bulldozer over it crushing that sign. No one knows what that phrase means. Come up with a goal that people can actually visualize and isn’t meaningless corporate mumbobjumbo. Here’s a suggestion - “A Yahoo app on every home screen”.